Google My Business - Map Pack Domination

If you’re looking for a massive increase in new customers for your business, this is hands-down the one service that you simply must have.

When consumers perform a search with local intent (for example: a restaurant,  salon, gym, contractor, plumber, etc.) Google returns a map, followed by 3 enhanced listings for those businesses that Google deems the best match for the search query and proximity to the consumer.  These three enhanced listings collectively make up the “Google Map Pack”, also referred to as the “local 3-pack”. The three businesses that rank in the Google Map Pack receive 45% of all search traffic! For comparison sake, the organic search results and paid ads receive only 29% and 20% of all search traffic, respectively.  If you want more traffic to your website, more prospects seeking driving directions to your business, more phone calls, and most importantly more customers in your door, your business needs to rank in the Google Map Pack.  

There are typically a hundred or more businesses fighting for one of these 3 highly coveted positions in the Map Pack.  Suffice it to say, Map Pack domination is not something that happens by luck or chance.  It requires an extremely unique skill set and in depth understanding of Google’s algorithm. That said, our demonstrable results speak for themselves.  Each and every one of our clients is ranking in the Google Map Pack for a dozen or more competitive keywords or search queries.  As a result, they’ve seen incredible results such as:

  • 198% increase in inbound calls for a Personal Injury Attorney in Waldorf, MD (View case study)
  • 300% increase in inbound calls for an Elder Law/Estate Planning Attorney in Prince Frederick, MD
  • 320% increase in inbound calls for a plumbing, heating and air conditioning contractor in Ocean City, MD
  • 330% increase in inbound calls for an auto repair shop in Salisbury, MD
  • 153% increase in inbound calls and 55% increase in driving direction requests for a restaurant chain in MD and VA (stats reflect the average of all 17 locations)

Our mastery of Google My Business has not only earned us the status of Official Google City Partner, but we have also taught 40 official Google classes along the east coast over the past 2 years on this very same topic.  Schedule a free consultation with us and see what we can do for your business.

GMB Profile Optimization:

  • Analysis of competitors’ primary & additional categories
  • Image optimization, EXIF data & geo-tagging
  • Category optimization
  • Selection of NAP, as recognized by Google & aggregate sources
  • Profile completion
  • Verification and/or edit approval by Google 
  • Monitor monthly updates for accuracy
  • Provide fresh content via GMB posts
  • Ongoing competitor analysis

GMB-related on-site work:

  • Inclusion of GMB related categories, with proper HTML/H-tag hierarchy
  • Topically relevant content to support selected categories
  • Schema mark-up
  • Google Map embed
  • Build topical & geo-relevance as needed
  • Introduce additional keywords and categories, as applicable
  • Monthly website speed & performance optimization

Citation Creation & Management

  1. Full Local Citation and Ranking Audit for each location
  2. Directory submissions and data cleanup of all mentions of your company’s NAP (name/address/phone number) on the top 50 directory sites, plus niche sites for your industry.  This includes claiming or creating new citations/profiles where appropriate.
  3. Submission and optimization of all data aggregators, Yellowpages, Yelp, Citysearch, etc.

Monthly Reporting:

  • Monthly reporting is provided for each location, as desired, along with an overview of all progress relative to all locations.